ASCENT
When I first joined Ascent Integrated Tech, the strong logo reflected their mission to protect first responders. My role was to build and refresh the brand to reflect the startup's smart, personable character.
still Hannah
Home
About
Inquiries
Blog
© 2024 by Hannah Fredrick.
The initial steps I took to build upon the brand included developing guidelines for the team to use when it came to maintaining consistency in design and messaging.
I led several website updates, with the recent iteration boosting SEO through new pages for company news, products, industry updates, and event- creating an engaging user journey that encouraged demo scheduling.
I managed the company's social media, creating weekly platform- specific video and JPEG content to position Ascent as smart, innovative, and operationally relevant, distinguishing it from competitors.
As head of marketing, I led social media campaigns on Facebook, Instagram, and LinkedIn, sharing fire professional's testimonials and demo footage to highlight Ascent's value in training scenarios.
For our first-generation product launch, I collaborated with engineering to create a compact, foldable user manual for the hardware each department would receive, ensuring clear guidance for deployment.
For our Generation 3 deployments, I designed sleek, functional product boxes that provided key hardware information while enhancing the unboxing experience.
